Our logotype has been designed using the Nunito ExtraBold and Nunito Light fonts. In order to ensure brand style consistency, and increased brand recognition, use the fonts from the Nunito family for all our official and public-facing materials.
The complete Nunito font family is quite large, including many different weights, as well as a full complement of international characters. It is freely downloadable from the Google Fonts Library at:
Both the Bold and the Light fonts in the Nunito family are ideally suited for large headings. Keeping in style with our logotype, our brand defies grammatical convention and usually has sections headings set in all lowercase letters.
Nunito Bold font can be used for button labels, and minor sub-headings. For body text, use the light or regular weight fonts. Other weights, such as Extra Light, Semibold, and Medium can be used as needed for text elements that require special treatment, such as captions, table headings and graph labels.
We encourage you to use the major third typographic scale when choosing font sizes for elements on your designs. This means that once you've picked your base size — i.e., the size of your body text — you should increase or decrease the next level of text by a factor of 1.25.
Primary Heading, level 1
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Major heading, level 2
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Content subdivision, heading level 3
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Minor content subdivision, heading level 4
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Minor content sub-level, heading level 5
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Content block marker, heading level 6
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Body text lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
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our voice
When writing for An Element of Fun, the copywriter should always keep in mind that our materials should reflect our core values. Although our voice should always be visionary, loving and insightful, it can take on an informal or formal tone, depending on the target audience.
informal tone
An informal, conversational, and emotionally rich tone is best suited for social platforms, creative workshops, team updates, and engagement-driven campaigns where warmth and connection matter most.
Use approachable, optimistic language that still feels thoughtful and intentional. Feel free to use contractions, personal anecdotes, and a second-person perspective that puts the audience at the heart of the message. Keep the tone supportive and hopeful — like a caring peer encouraging someone to take a brave next step. Visionary thinking should come through in relatable, forward-looking statements that spark curiosity and inspiration. Insight should be shared simply and clearly, guiding the audience without overwhelming them, and always with a spirit of collaboration and care.
Always aim for a voice that feels inclusive, encouraging, and imaginative — one that invites people in, helps them feel seen, and empowers them to explore what’s possible.
formal tone
A formal tone should reflect clarity, purpose, and emotional intelligence. It is best suited for executive summaries, strategic reports, proposals, and communications where authority, structure, and depth of insight are essential.
Language should be polished, respectful, and intentional. Avoid contractions and casual phrasing, opting instead for clear and meaningful terminology that conveys both empathy and expertise. Empowerment should be framed through respectful acknowledgment of the audience’s intellect, capability, and potential for impact. Visionary ideas should be presented with grounded logic and strategic foresight, offering a compelling path forward. Insight should be communicated through well-reasoned arguments, thoughtful structure, and language that adds depth and clarity to the subject.
Above all, the formal tone should balance heart and intellect — fostering trust, elevating understanding, and positioning the message as a catalyst for meaningful, forward-thinking change.