Our logomark should always be depicted using our official colours, and using a colour combination that ensures optimal contrast. This means that when using one of our dark colours as background, light colours should be used for the logomark — and vice-versa.
Contrast Ratio: XX.XX
understanding Contrast Ratios
When applying colours to any of your design elements, you want to ensure that there is sufficient contrast for the logomark in our logo to be clearly seen, and for the logotype to be legible. This is specially important if targeting audiences that may have visual issues.
The contrast ratio between 2 colours is measured on a scale from 1 (no contrast at all) to 21 (maximum contrast between total white and total black). In order for a large logomark to be clearly recognisable, and large heading text to be legible, there must be a contrast ratio of at least 4.5. For normal body text and smaller logomarks, a contrast ratio of at least 7 is required.
logotype
Our logotype was carefully crafted using characters from the Niramit font family, freely available from the Google Font library at: https://fonts.google.com/specimen/Nunito. Just like with our logomark, our logotype must always be displayed in a colour that is highly contrasting with its background: if it is typeset using light colours, then its background should be in one of our dark colours, and vice-versa. The entire logotype must always be set in one single colour.
Contrast Ratio: XX.XX
full logo
Our logo should always be displayed in colours that are highly contrasting with its background. This means that if the background uses one of our light colours, then the logo should use our dark colours, and vice-versa. For maximum impact, make sure that the logomark and the logotype always use different colours from each other.