Imagery

Always use high-quality, professional images or stock photos. Preference should be given to images that prominently feature a colour close to one of our brand’s colours. You can also use black & white photos as well as duotone images made using our brand colours.

Whenever possible, images should be presented in square, rectangle, circular, oval, and round-cornered frames — avoid placing images in organic, 'blob' and other irregular shapes.

Images that show happy situations and positive themes should always be chosen over negative ones — e.g., smiling faces preferred over frowning, happy engagement rather than conflict.

There is a large number of inexpensive and free online image banks, where you can source wonderful images and videos, such as Unsplash and Pexels.

There are also various image and video generation AI tools, such as MidJourney and Sogni, that can help you create suitable commercial images from text prompts.