Our brand has its own special 'black' and 'white' colours. Mixing them in different proportions gives us our own 'grayscale' of appropriate neutral tones. Use our own white and black colours also when creating tint and shade variations of our main brand colours — see section below for appropriately pre-mixed tints and shades.

Often, when applying colours to your design elements, you will want to ensure that there is sufficient contrast for text be legible, as well as for icons and logos to be clearly seen. This is specially important if targeting audiences that may have visual issues.

The contrast ratio between 2 colours can be measured on a scale from 1 (no contrast at all) to 21 (maximum contrast between total white and total black). In order for large heading text to be legible, and large visual elements to be identifiable, there must be a contrast ratio of at least 4.5. For normal body text and smaller design elements, a contrast ratio of at least 7 is required.

When you hover over the colour cards on this page, you will see a contrast ratio toggle appear on the top right corner of the card. Click on it to display the contrast ratios of the various colours displayed, against our black and white colours.

In all our materials, use An Element of Fun primary colour or secondary — as the main choice for background. This includes also using gradients, textures and patterns where our neutral tones and red are the dominant colours. Our neutral tones can be used as alternative background colours. Our black and white colours should always be the first choice for the colour of body text, in order to always ensure maximum contrast and readability.

Our major accent colour can also be used as alternative background colours, for call-to-action sections and sidebars, or where a visual break is needed. Our black, white and major accent colours can also be used to style headings, links, form fields, buttons, and other interactive elements. The minor accent colour should be used very sparingly — for example, on hover states of links and buttons, in small separator lines, minor headings and other minimal design elements.

Below you will the most commonly used types of gradients, which you can configure using our brand colours. You can export these gradients as SVG files, which you can open in graphic design programs, or as PNG files that can be imported into most apps. Web Developers can also copy the gradient in CSS syntax, so it can be used directly in CSS stylesheets.